If you’re following the rapid progress of artificial intelligence (AI), you definitely can’t ignore xAI — the company founded by Elon Musk. Recently, Grok — xAI’s “smart and humorous” AI chatbot — officially launched a new feature: creating videos from text and images, called Grok Imagine. This is not just a small update, but a real revolution that turns simple ideas into vivid videos within seconds.
Here are the “top-notch” highlights that make Grok Imagine stand out compared to competitors such as OpenAI’s Sora or Google’s Veo:
• Create videos from text or images: Enter a prompt like “A cat flying over the Paris sky at sunset with jazz music,” and boom! An HD-quality video is ready. Or press and hold a still image to transform it into animation, for example: “Add a man and turn them into Muppets characters.”
• Natural audio synchronization: No more silent videos! Grok Imagine automatically adds background music, sound effects, and dialogue perfectly synchronized with visuals. The latest version even supports singing and conversations, making your videos look truly professional.
• Super-fast speed and easy upscale: Videos generate in just seconds, and the new “Upscale Video” feature (released October 2025) upgrades them to HD in under 10 seconds — perfect for web and mobile!
• Free for everyone: Initially for paid subscribers ($30/month), but since August 2025, xAI has made it free for all users on the Grok app (iOS/Android) and on grok.com. However, “Spicy Mode” (for sensitive content) still requires the premium plan.
Elon Musk even called it the “new Vine” — referring to the old short-video platform but now upgraded by AI. In reality, it’s being deeply integrated into X (formerly Twitter), transforming it into a creative “super app.”
Thanks to its fast video generation, Grok Imagine is useful for many different users:
• Creative content: YouTubers and TikTokers can quickly create illustrative videos for blogs or stories, saving hours of editing.
• Education and marketing: Teachers turn lessons into engaging animated videos; marketers create personalized ads from simple ideas.
• Personal entertainment: Create adorable birthday videos with cartoon characters made from family photos!
I tested it (based on xAI demos), and the results are impressive: smooth animation, natural physics, and smart camera motion. However, it still has some limitations, such as short video length (only up to 15 seconds) and occasional prompt tweaking to avoid minor glitches.
In the AI video field, Grok Imagine is often compared with Sora (OpenAI) and Veo (Google DeepMind):
Sora (OpenAI)
• Creates extremely high-quality visuals
• Supports longer videos
• Slower generation time
• Not yet widely available
Veo (Google DeepMind)
• Excellent with complex scenes and fast motion
• Supports diverse cinematography styles
• Also not free for all users
Grok Imagine
• Fastest generation speed
• Free to use
• Short 10–15 second videos
• Automatic audio integration
The biggest advantage is its accessibility and processing speed.
As demand for rapid content production increases, Grok Imagine is riding the wave of AI video-generation tools.
Grok Imagine is a major step in transforming Grok into a multimodal AI assistant that handles text, images, audio, and video seamlessly. xAI announced that future updates will include advanced modeling, improved encoding, and AI Agents, enabling even faster video creation and automation.
This aligns with the rising trend of free AI video tools, as more individuals and businesses look for solutions to shorten content production time. This explains why AI video generation is becoming more popular in marketing, e-commerce, and education.
However, concerns about deepfakes and sensitive content remain. xAI has added verification measures such as age checks, but the community continues to call for stronger regulations to reduce misuse.
Grok Imagine is not just a feature — it’s a key that unlocks unlimited creativity. If you haven’t tried it yet, download the Grok app today and start with a simple prompt. Who knows — your first video might go viral on X!
What do you think about this feature? Share your favorite prompt ideas in the comments. And don’t forget to subscribe to the blog for more hot AI updates!
